Uptime Monitoring

small business monitor websites successful websites layman's terms

Website downtime can make a small business lose as much as 29% of its revenue. This is why it is very important to monitor websites, especially for small businesses.

If you have noticed that the successful websites are rarely down. This doesn't necessarily mean that they have 100% uptime but a website can have up to 99.99% uptime status. To put it in layman's terms this would convert to only 5 - 6 minutes of downtime during a year.

Listed below are some facts which people should consider before they begin uptime monitoring for their online business.

If the website doesn't have any coding errors or incompatibility issues doesn't imply that it will never suffer downtime. They say prevention is better than cure so it preventive measures applied can save a website from downtime and help keep your online business steady. If your website regularly suffers downtime it will reduce your traffic and eventually lead to loss of customers and revenue.

This is where we understand the need for website monitoring. The entire website is regularly checked for browser incompatibility issues, broken links, poor code, malicious activity, and numerous other factors that can affect website performance.

Most websites have some basic, free monitoring. When the business starts growing, it is better to use paid uptime monitoring services (such as UptimePal). They have advanced features which you help you monitor your website on a day-to-day basis and improve uptime.

The benefits of uptime monitoring not only include impacting a business’ online presence but also affect customer satisfaction, conversion rates, driving traffic to your website, revenue generated, and much more.

Listed below are a few top benefits website monitoring –

a. Regular URL Checks

It depends upon the service provider that how frequently they check the URLs. There are specialists who monitor the URLs for any issues every minute.

b. Performance Report

The service providers send regular reports about their monitoring results. It could be weekly or monthly. The flaws found are highlighted in this report. These defects can increase the risk of downtime. The business owners can then contact their web administrators and get these rectified immediately.

c. Regular Notifications

Service providers send real-time updates via SMS and emails about the threats or problems the business owners website may be facing. This is done to make sure that the administrator can be contacted immediately and the issues can be resolved.

The setting up of the monitoring process is very simple. Small businesses can improve their online presence and start growing their business in a short time if they choose to regularly monitor their website.